Introduction
Assistethra Link ("we," "us," or "our") is committed to protecting the privacy of our clients, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard information in connection with our white-label customer support services and our website.
By engaging our services or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our services and website.
Our core commitment: We never sell personal data. We never disclose client information to third parties outside the scope of contracted services. All data we handle is treated as strictly confidential.
Information We Collect
Information provided by Clients:
- Business contact information including name, company name, email address, and phone number
- Payment and billing information processed through our secure payment providers
- Brand guidelines, product documentation, and operational materials provided for service delivery
- Access credentials to third-party platforms required for service delivery
Information from end-customer interactions (on behalf of Clients):
- End-customer names, email addresses, and support inquiry content as submitted to Client support channels
- Order details, transaction references, and account information as relevant to the support context
- Communication history within the Client's helpdesk platform
Information collected via our website:
- Contact form submissions including name, email address, company, and message content
- Browsing data collected through analytics tools including page views and device information
- Cookie data as described in Section 8 of this Policy
How We Use Information
We use the information we collect for the following purposes:
- Delivering contracted customer support services on behalf of our Clients
- Onboarding new Clients and configuring support operations
- Processing invoices and managing billing relationships
- Communicating with Clients regarding service performance, reporting, and operational updates
- Responding to inquiries submitted through our website contact form
- Improving our internal methodologies, training programs, and quality assurance processes
- Complying with applicable legal obligations and regulatory requirements
We do not use any end-customer data processed on behalf of our Clients for any purpose other than delivering contracted support services.
Information Sharing
We do not sell, rent, or trade personal information to third parties. We may share information only in the following limited circumstances:
- With Clients: End-customer interaction data and support records are shared with the Client whose brand we represent, as part of standard reporting and service delivery
- With service providers: We may share information with trusted third-party technology providers solely to facilitate service delivery, subject to confidentiality obligations
- For legal compliance: We may disclose information where required by law, court order, or governmental authority
- Business transfers: In the event of a merger or acquisition, Client data may be transferred subject to the same privacy commitments described herein
Data Retention
We retain Client and service-related data for the period necessary to fulfill contracted services plus any applicable statutory retention period. Upon termination of a service relationship, we retain data for a maximum of twelve (12) months, after which it is securely deleted or anonymized.
Clients may request the earlier deletion or export of their data by submitting a written request to projects@assistethra-link.com. We will fulfill such requests within thirty (30) calendar days.
Website contact form submissions are retained for a maximum of twenty-four (24) months, after which they are deleted.
Data Security
We implement reasonable and appropriate technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Access controls limiting data access to authorized personnel only
- Encrypted data transmission using industry-standard TLS protocols
- Regular internal security reviews and agent confidentiality training
- Contractual data security obligations imposed on all third-party service providers
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Right of access: Request a copy of the personal information we hold about you
- Right to rectification: Request correction of inaccurate or incomplete information
- Right to erasure: Request deletion of your personal information, subject to legal retention obligations
- Right to data portability: Request your data in a structured, machine-readable format
- Right to object: Object to certain processing activities, including direct marketing
- Right to restrict processing: Request that we limit how we use your information in certain circumstances
To exercise any of these rights, please contact us at projects@assistethra-link.com. We will respond within thirty (30) days of receiving your request.
Cookies & Tracking
Our website may use cookies and similar tracking technologies. We use the following categories:
- Essential cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our website by collecting anonymized usage data.
- Preference cookies: Remember your settings and preferences for future visits.
You can control cookie settings through your browser preferences. We do not use advertising or behavioral tracking cookies.
Third-Party Services
In the course of providing services, we may access third-party platforms on behalf of our Clients, including helpdesk software, live chat tools, and ticketing systems. Our use of these platforms is governed by the applicable Client Service Agreement and the privacy policies of the respective platform operators.
We are not responsible for the privacy practices of third-party platforms that Clients direct us to use. We encourage Clients to review the privacy policies of all platforms used in connection with their support operations.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and notify active Clients via email at least fourteen (14) days prior to the changes taking effect.
Your continued use of our services following the effective date of any changes constitutes your acceptance of the revised Privacy Policy.
Contact
For any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact our privacy team using the information below.